In retail there are so many transactions and a lot of moving parts. MATAX makes that easy and less daunting for retail business owners.
A system that you can use online that you can share with your bookkeeper - that's very important - you need some kind of a framework that you can both work within.
[MATAX] "gets" the creative mindset and doesn't treat us patronizingly, as I've found to be the case with some financial industry folks. [MATAX] has an appreciation for and understanding of the creative mindset, which helps her explain bookkeeping concepts in ways that are truly helpful to artists and other creative professionals.