Why MATAX
Your business deserves accounting and workflow solutions that meet your day-to-day needs and also give you strategic insight to help you grow. Using best-in-class tools with our expert knowledge and experience, we integrate, account and plan with you.
Accounting Support When You Need It, Where You Need It
Working as either an outsourced resource or as an extension to your team, we are adept at tracking the numbers as well as integrating and maintaining app solutions that function as your back-office hub. Accounting is at the heart of every business; our solutions build from this core.
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“Working with MATAX was a truly excellent experience. They listened to and understood our needs and provided a simple, fast, and effective solution that was implemented immediately. They were also flexible enough to adapt to our business instead of us having to adapt to theirs.”
S. Acevedo, Scansion
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"MATAX has been a game changer...Their team's expertise and attention to detail have significantly streamlined our financial operations, allowing us to focus on our mission. they're proactive, responsive, and genuinely committed to our success."
S. Mornelli, Waggle
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"MATAX has been a dream to work with. Not only did they help to clean up our accounting, their ongoing support and dedication to our company has been so instrumental for growing our studio."
F. Flanigan, Spherical Studio
About MATAX
Works seamlessly with your operations
Fixed pricing
Gives you key insights that position you for growth
Optimizes relationships, processes and communications
Works with best-in-class cloud technologies allowing you to run your business from anywhere
Committed to providing cost-effective online accounting services with the highest ethical standards
Leadership
Julie DeVincenzi
Managing Partner/COO
With over twenty years of helping businesses work smarter through technology, Julie brings practical know-how and a talent for making complex operations simple to MATAX. Since 2014, she has shaped how MATAX uses modern tools and supports clients as Operations Director and Lead Cloud Accounting Integrator.
Julie's path to simplifying business processes began at FastChannel, where she spearheaded the transition from physical to digital ad delivery across nationwide radio and TV stations. This work taught her how to help businesses adopt new technologies while keeping their day-to-day operations running smoothly.
Drawing from years of managing successful projects and bringing new ideas to life, Julie oversees MATAX's use of leading business tools and support systems. She combines technical knowledge with real-world business experience, helping clients tackle tough operational challenges with confidence.
As Managing Partner today, Julie leads MATAX's team of operational experts. She focuses on bringing together smart accounting practices with modern tools to help startup founders and business leaders grow sustainably. Under her guidance, MATAX turns complicated back-office tasks into clear insights that help clients make better business decisions.
Dawn Hatch
Founding Partner / Certified AI Specialist
After a few trial-by-fire years at a family venture, Dawn found her calling to make businesses run smoother through innovative technology. She worked through IT departments in medical offices, then led logistics, recruiting, accounting, and HR for various startups.
Dawn discovered her sweet spot when she went solo - helping startup technology companies streamline their operations. From engineering and software firms to marketing agencies and health tech companies, she saw how the right systems could transform a growing business.
Feeling limited in what she could do within a single company, Dawn built MATAX in 2006 to help other founders regain their time and energy. Since then, she has worked with hundreds of startup founders from seed to scale. She loves finding practical ways to simplify the complex parts of running a business, letting founders get back to building and creating.
As a recognized startup operations and accounting leader, Dawn combines deep technical expertise with a practical, hands-on approach. Her commitment to transforming how growing companies streamline their operations and manage their books has earned MATAX recognition as a two-time Xero Partner of the Year.
Dawn focuses on building stronger, more efficient businesses through every client partnership that gives founders back their time to focus on what matters most—growth.
Former Member XPAC (Xero Partner Advisory Council)
Cheng Vang
Senior Client & Accounting Manager
In this pivotal role and fueled by an unwavering passion for helping small business owners, Cheng's extensive expertise brings a transformative impact to clients at MATAX. Her dedication ensures that clients receive efficient and forward-thinking solutions. Cheng excels in orchestrating seamless and innovative accounting workflows, adeptly managing workloads, and providing comprehensive financial insights that elevate the client experience and drive their business success.
Dan Quigley
Lead Accounting Technologist
As the Lead Accounting Technologist at MATAX, Dan Quigley stands at the forefront of integrating innovative technological solutions with traditional accounting practices. Fondly referred to as the “app guy,” Dan specializes in crafting automated processes that streamline financial operations, allowing the team to concentrate on the analytical and interpretative aspects of accounting. His passion for technology is matched only by his commitment to ensuring that MATAX’s online bookkeeping services are as efficient as they are effective. Outside of his professional life, Dan strikes a chord in the music world as a guitar player for a touring band. It was in the rhythm of managing his band’s finances where Dan discovered his knack for financial management. This unique blend of artistic creativity and financial acumen makes Dan an invaluable asset to MATAX, as he continuously seeks innovative ways to merge his love for creativity, technology, and finance to benefit the firm and its clients.
Current Member XPAC (Xero Partner Advisory Council)
How we work
It starts with a conversation.
We get to know you, your business and company culture
We review your needs and your requirements, recommending the most efficient, cost-effective solutions
We set deliverables with a fixed price
We know that the financials are essential for decision making, that’s why all recurring plans include our basic Xero bookkeeping services
Our work continues after everything is in place; we monitor and adjust services as you need.
“Dawn Hatch is an incredible leader in the accounting and cloud computing software space. She and her team stand out in service, knowledge, and training - full stop.”
— LJ Malberg | CoMUSE
Who We Work With
STARTUP
Setup Systems | Basic Accounting | Advisory | Ongoing Support
Focused Founders, Owners, and Entrepreneurs needing outside expertise to help them track financials, set up policies and procedures, establish best practices, and maintain operations
GROWTH
Ongoing Accounting | Reporting | Expense Management | Industry-Specific Integrations | Payroll | Budgeting
Small teams focused on products and services needing an experienced management extension to their team to keep them on track and focused on the road ahead
RAPID GROWTH
Forecasting | Cashflow Management | AI-led Workflow Systems | Complex Integrations | Scenario Modeling
Growing teams needing highly proficient oversight and solutions to maximize the accounting admin and operations impact while allowing resources to be focused on product and service.